PrintBuyer magazine will host a programme of FREE interactive business workshops aimed at printers and print buyers focusing on key subject areas within the print industry. These 30-minute workshops, given by industry experts offering best practice advice for business, take place on the first two days of the show (24th and 25th April) The topics are as follows:
Tuesday, 24th April
11.30 –12.00: Protecting your Brand by Matt Stevens, Board Director, Charterhouse
Why protect your brand and just how easy is it?
Managing all the elements of a corporate ID effectively in a global environment (image, colour and style across signage, ads, brochures, etc).
The importance and challenges of retaining consistent colour across a variety of applications (web, print, display) and print substrates,
Asset Management: simple steps to taking control and sharing your images, logos and styles.
12.30 – 1.00: How to keep your Customers Happy by Ken Wright - Canon’s Essential Business Builder Program
What makes a good print buyer and a good printer
What does a print buyer want from a printer
How service boosts the bottom line
Clear steps to improving services
1.30 – 2.00: Creative Print Opportunities by Gary Lasham, MD, Multigraphics
How Multigraphics has transformed its business to serve the POS/POP market
Who dares wins: Creative applications for a competitive industry
An overview of the latest innovative print techniques
A brief look at what’s coming over the horizon
2.30 – 3.00: The Power of Digital by Peter Lancaster, W2P Ltd
The flexible benefits of versatile digital print in marketing campaigns
Horses for course: When to choose digital and when not to (Pros and cons)
Web to print developments and benefits
How to increase the effectiveness of direct mail campaigns by 20%.
The latest developments and what they mean to your business
3.30 – 4.00: Environmental update by Clare Taylor, leading consultant in the printing and publishing industry
What can you do to be environmentally responsible
Update on latest initiatives and regulations
How these affect your business as a print buyer or a printer.
Obligations and best practice
Carbon Neutral initiatives explained
Wednesday, 25th April
11.30 –12.00: Environmental update by Clare Taylor, leading consultant in the printing and publishing industry
What can you do to be environmentally responsible
Update on latest initiatives and regulations
How these affect your business as a print buyer or a printer.
Obligations and best practice
Carbon Neutral initiatives explained
12.30 – 1.00: Protecting your Brand by Matt Stevens, Board Director, Charterhouse
Why protect your brand and just how easy is it?
Managing all the elements of a corporate ID effectively in a global environment (image, colour and style across signage, ads, brochures, etc).
The importance and challenges of retaining consistent colour across a variety of applications (web, print, display) and print substrates,
Asset Management: simple steps to taking control and sharing your images, logos and styles.
1.30 – 2.00: Creative Print Opportunities by Gary Lasham, MD, Multigraphics
How Multigraphics has transformed its business to serve the POS/POP market
Who dares wins: Creative applications for a competitive industry
An overview of the latest innovative print techniques
A brief look at what’s coming over the horizon
2.30 – 3.00: The Power of Digital by Peter Lancaster, W2P Ltd
The flexible benefits of versatile digital print in marketing campaigns
Horses for course: When to choose digital and when not to (Pros and cons)
How to increase the effectiveness of direct mail campaigns by 20%.
The latest developments and what they mean to your business (presses, inks and substrates)
3.30 – 4.00: How to keep your Customers Happy by Ben Milford - Canon’s Essential Business Builder Program
What makes a good print buyer and a good printer
What does a print buyer want from a printer
How service boosts the bottom line
Clear steps to improving services
Seats will be issued on a first come – first served basis as there is a limit of 50 places per session. Interest is expected to be high so booking online is recommended.
